Paradox Principle
In running a home business, there is a formula which has assisted me in developing a very successful home business. The formula is called the Paradox Principle. The Paradox Principle has four areas which must be honestly addressed in the development of any home business opportunity. Those four steps are Awareness; Vision; Strategy; and, Execution. Below find a brief overview about each step of the Paradox Principle:
1. Paradox Principle - Awareness: The main question to ask yourself is “Do I get it”? In other words, do I have a complete understanding of what is involved in operating your home business opportunity? Do you fully understand the product you are promoting, the industry of your product, the benefits your product addresses for your customer, how your customer’s perceive your product? Be aware you will never totally “get it” so always keep learning.
2. Paradox Principle - Vision: Here your question should be “Can I see it”? Do you have a vision of what the end, or outcome, looks like for home business opportunity?
3. Paradox Principle - Strategy: “Do I know what to do” is the question to ask in this home business step. Here a few of the questions you need to answer are, how do I market my product, what is my selling price, and do I need outside assistance to support my home business? Make sure you have a written business plan for each home business opportunity. Don’t leave it to your memory to recall all the details.
4. Paradox Principle - Execution: “Will I get it done”? Having completion dates for each of your strategies is essential. Too often strategies are written but no date of when it will be executed is stated. By not putting a completion date on a task, you will find that many will never get completed because there is no “urgency” placed on it and your home business will suffer.
Obviously, there are many more questions within the Paradox Principle that must be addressed but that will be saved for another article. The main point now is to know if these four steps are followed your chances of having a successful home business will increase dramatically.